Skills: pay and hiring demand
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SEO jobs and pay
How many open roles ask for SEO, what employers state they pay for it, and where that demand sits.
Citable summary
SEO appears in 386 open roles (0.3% of postings) with an employer-stated median of 112,500 (P25 57,390 – P75 167,500), as of 2026-10-18.
n=386, as of 2026-10-18 · How these skill figures are calculated
386
Open roles
0.3%
Share of all postings
139
Postings with a salary range
$112,500
Median stated pay
Which job families hire for this skill
Where roles naming this skill are concentrated across job families.
Demand by job family
| Job family | Open roles | Share of skill's roles |
|---|---|---|
| Marketing | 214 | 55.4% |
| Engineering | 59 | 15.3% |
| Data & ML | 26 | 6.7% |
| Design | 19 | 4.9% |
| Sales | 19 | 4.9% |
| Other | 15 | 3.9% |
| Product | 13 | 3.4% |
| Consulting | 10 | 2.6% |
| Operations | 5 | 1.3% |
| Support | 4 | 1.0% |
| Finance | 1 | 0.3% |
| Retail & Hospitality | 1 | 0.3% |
Skill demand by country
| Country | Open roles | Share of skill's roles |
|---|---|---|
| United States | 105 | 27.2% |
| PH | 29 | 7.5% |
| Germany | 23 | 6.0% |
| Canada | 22 | 5.7% |
| India | 22 | 5.7% |
| United Kingdom | 19 | 4.9% |
| Spain | 13 | 3.4% |
| France | 13 | 3.4% |
| Italy | 8 | 2.1% |
| Netherlands | 8 | 2.1% |
| Portugal | 8 | 2.1% |
| ZA | 7 | 1.8% |
| Australia | 5 | 1.3% |
| EG | 5 | 1.3% |
| Greece | 5 | 1.3% |
| SA | 5 | 1.3% |
| Japan | 4 | 1.0% |
| MY | 4 | 1.0% |
| AR | 3 | 0.8% |
| Brazil | 3 | 0.8% |
| Switzerland | 3 | 0.8% |
| Finland | 3 | 0.8% |
| Ireland | 3 | 0.8% |
| Mexico | 3 | 0.8% |
| Sweden | 3 | 0.8% |
| Denmark | 2 | 0.5% |
| NG | 2 | 0.5% |
| Singapore | 2 | 0.5% |
| TH | 2 | 0.5% |
| UA | 2 | 0.5% |
| United Arab Emirates | 1 | 0.3% |
| Bulgaria | 1 | 0.3% |
| ID | 1 | 0.3% |
| Israel | 1 | 0.3% |
| KE | 1 | 0.3% |
| South Korea | 1 | 0.3% |
| Lithuania | 1 | 0.3% |
| PE | 1 | 0.3% |
| Poland | 1 | 0.3% |
| Romania | 1 | 0.3% |
| RS | 1 | 0.3% |
| Taiwan | 1 | 0.3% |
| VN | 1 | 0.3% |
Skills that appear alongside
Skills most often requested in the same job postings as SEO.
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Method: counts come from public job postings; pay figures use only postings with an employer-stated salary range. salaries.geo_answer_method →